Hi! I am Yulia, building a world that rewards curiosity, culture, and exploration.
Currently doing a 100-day challenge to increase visibility and reach my goals
I spent over four years building Sip of Europe into a beloved 5-star café in Portland, Maine, serving thousands of locals and visitors. Today, my restaurant and travel recommendations have surpassed 1.5 million views on Google, inspiring the next chapter of Sip of Europe – exploration app.
My Projects
The unbiased travel & dining app to help you explore your city smarter. Starting with New York 1st.
A discovery ecosystem bringing together:
- restaurants
- hidden gems
- museums & cultural spaces
- curated itineraries
- hospitality insights
- critic mentions
- aggregated ratings
- creator recommendations
The goal is to help people:
- make better informed decisions,
- avoid disappointing experiences,
- save time,
- discover more intentionally,
- and experience cities more deeply.
Includes:
• Restaurant Rankings & Research (NYC)
Structured, honest restaurant breakdowns using aggregated ratings, critic mentions, viral content, insider tips, and balanced sentiment analysis.
• City Exploration (NYC)
Curated exploration routes, hidden gems, museum guides, travel itineraries, and “perfect day” experiences designed to help people explore beyond the obvious.
• Smart Dining Economy / Global Curiosity Network
Future ecosystem focused on rewarding curiosity, exploration, cultural participation, kindness, and hospitality engagement as well as providing mutually beneficial deals for guests and restaurants.
Entertaining dining experiences designed to bring people together, share food, drinks and laughter.
Pop-ups, tastings, and interactive gatherings that turn everyday exploration into memorable moments – connecting people through food, culture, and stories.
The long-term vision includes:
- hospitality activations
- creator collaborations
- exploration events
- restaurant partnerships
- themed dining experiences
- educational hospitality gatherings (including dessert making)
3. Yulia Sip of Europe – Founder’s journey, Content & Storytelling
Real thoughts on life, hospitality, entrepreneurship, exploration, and building ideas from scratch.
An evolving content ecosystem documenting:
- founder journey
- creativity
- business experiments
- hospitality realities
- exploration philosophy
- content creation
- app building
- personal growth
- and the emotional side of ambitious projects.
4. HospitaliTEA with Yulia & MBA for Hospitality & Answering Their Reviews
Answering Their Reviews is a hospitality commentary project analyzing restaurant reviews, guest expectations, operational misunderstandings, and customer psychology.
As a business owner, I always paid a lot of attention to reviews and always did my best to respond to them. My biggest reason for getting 5* reviews was because i did create right expectations for my business.
Using real reviews and real hospitality experience to explore:
- why conflicts happen,
- what businesses could improve,
- what guests misunderstand,
- and how communication shapes experiences.
A blend of:
- hospitality education,
2. storytelling,
3. industry commentary,
4. and also, AITA situation in terms of guests and yes, restaurants.
MBA for Hospitality – educational and entertaining hospitality content focused on improving the relationship between guests, staff, and businesses.
A thoughtful project based on my personal business experience of owning a 5* cafe for over 4 years, 20+ roles in hospitality and years of observations explaining:
- restaurant psychology
- guest behavior
- hospitality operations
- industry realities
- etiquette
- emotional labor
- service expectations
- and behind-the-scenes decision-making.
The goal is for guests, staff, and businesses to align expectations and win together.
5. Dessert ZefirChic® or Chic Zefir . Rose shaped most of the times
A visually recognizable dessert concept inspired by artistry, hospitality, gifting culture, and celebration.
Focused on:
floral dessert aesthetics
handmade zefir creations
visual storytelling
6. Chic Tiaras
Expressive statement accessories celebrating individuality, confidence, and visual storytelling.
Unique, expressive accessories designed to stand out — blending fashion, identity, and storytelling into wearable moments.
You see me at 2023 Miley Cirus recreation video “I can buy myself flowers”, my picture at FoodieCon 2024, later a sweet pop up in 2023, and The Kalen Allen at FoodieCon 2024, me at NYC Fashion week 2026, me and Jeff Mauro at FoodieCon 2024
This page isn’t just a collection of projects. It’s one system.
Every project you see below solves a different part of the same problem:
➡️ People want better experiences
➡️ Businesses want better guests
➡️ The systems do not connect the two
So I’m building it from multiple angles.